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Liberty’s product over profit focus key to F1 boom, says Brawn

In the wake of Liberty’s takeover from CVC in 2017, F1 has enjoyed a massive uplift in popularity.
Its opening up of social media channels, and the success of Netflix’s Drive to Survive series, has delivered a younger and more diverse audience to the sport.
And while some elements of Liberty’s actions, like the introduction of sprint races, have not been universally …Keep reading

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