Research says F1 could reach 1bn fans in 2022

The one billion fans figure has been projected by sports industry analytics company Nielsen Sports.
Nielsen’s forecast is based on its analysis of individuals with an interest in F1 that are aged between 16-69 in the championship’s key markets, and it claims to have detected a noticeable increase in F1 interest mainly coming from 16-35-year-old demographic.
A Nielsen statement said this was …Keep reading