Staging an F1 race is like a Coldplay concert says Mexican GP promoter

For this edition of #ThinkingForward we speak to the promoter of the Mexican Grand Prix, Federico González Compeán about the business of hosting a Grand Prix, how the Netflix Drive to Survive series is drawing in new audiences, and the similarities between promoting F1 and a Coldplay or Madonna concert.
A year ago the Mexico GP circuit was silent. The main buildings, the pits, and F1 Paddock …Keep reading