Would IndyCar benefit from a ‘Drive to Survive’-style series?
Last year, NBC Sports revealed that the 2021 NTT IndyCar Series was its most-watched IndyCar season on record and the best combined broadcast/cable viewership for the series in five years.
For the 15 races across NBC, NBCSN and NBC Sports’ digital platforms, the 2021 season averaged a Total Audience Delivery (TAD) of 1.223 million viewers, up 19 percent on 2020’s average. Heck, even the …Keep reading