Why F1 is such a good deal for Alfa Romeo

The Italian brand has had a presence in the sport as a sponsor of Sauber since 2018, and from 2019 the team has been fully named after it. And yet, in essence, the arrangement is simply a sponsorship deal that takes advantage of the “family” relationship with power unit and gearbox supplier Ferrari.
As such, it represents a remarkably good deal for Alfa, as the manufacturer doesn’t carry the …Keep reading