AlphaTauri ready to announce new F1 name for 2024 as US sponsors join

Formerly known as Toro Rosso, the organisation was rebranded in honour of Red Bull-owned clothing company AlphaTauri in 2020, but with that deal set to end, it has been searching for a new name for a complete relaunch in 2024.Rather than be committed to the branding of a sponsor as is currently the case, the team wants to return to having a generic name along the lines of Toro Rosso, with ‘Racing …Keep reading