Marquez: Liberty must target young audience to grow MotoGP

Liberty Media announced earlier this month that had acquired 86% of Dorna Sports in a blockbuster deal worth €4.2 million, which it hopes to finalise by the end of 2024.While the American media giant has yet to discuss what plans it has to grow MotoGP’s popularity, it is likely its efforts with Formula 1 will act as the blueprint.Speaking ahead of this weekend’s Americas Grand Prix – a key …Keep reading