Cadillac names Tommy Hilfiger as first 2026 F1 team partner amid all-American identity

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.
The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion house – a brand with a long-standing history in F1.
“Two …Keep reading