F1 fans becoming younger and more diverse, say Global Survey results

The survey – amassed from over 167,000 fans across 187 countries – had an average age of 32, which is four years younger than the previous study in 2017, while female participation has doubled over the past four years.
The trend reflects well on F1’s digital-first approach and projects such as the Netflix documentary Drive To Survive. This newer audience, who indicated they had been …Keep reading