F1’s “mega” hype pushing commercial growth, says Alfa boss

F1 is currently enjoying a surge in interest across the world, aided by the success of the Netflix Drive to Survive series and expansion in markets such as the United States.
A number of teams have been reporting new commercial deals over the winter and adding new partners to their portfolio.
Off the back of Max Verstappen’s title win last year, Red Bull has struck sizeable deals …Keep reading