Ferrari discussing new deal despite dropping Mission Winnow logos

PMI famously enjoyed title sponsorship with Ferrari through its Marlboro brand from 1997 until a clampdown on tobacco sponsorship in the late 2000s.
But after PMI launched its Mission Winnow initiative with a view to a non-tobacco future in 2018, Ferrari ran with Mission Winnow sponsorship on its cars, as well as becoming the title sponsor starting in 2019.
The Mission Winnow branding has …Keep reading