How Formula E is counting on content creators to attract new fans

“I’m surprised they let that happen” admitted Brookyln Peltz Beckham after he and 10 other Formula E novices were given complete control of a GEN3 Evo car at the Miami Autodrome this week.
In a bold move, Formula E recruited 11 content creators and brought them to Florida, having assigned each of them a team and a driving coach, and gave them two days to get to grips with a car that …Keep reading