IMSA enjoys “significant” viewership gains for second year

There was a 21 percent increase in viewership for 19 race telecasts across NBC and NBCSN. With 242,000 viewers in 2020 according to Nielsen figures, that means NBC Sports has increased viewership by 89 percent since acquiring the rights two years ago from FOX/FS1/FS2.
Coverage of the Rolex 24 At Daytona on Jan. 26, averaged 996,000 viewers on NBC to rank as the most-watched IMSA race since …Keep reading