NASCAR Clash at LA Coliseum proved TV ratings bonanza

The race, held on a made-from-scratch ¼-mile asphalt oval built inside the Los Angeles Memorial Coliseum, had served as the official season opener at Daytona each year since its inception in 1981.
This year the race had a new venue, new time slot – two weeks before the Daytona 500 – and also featured the racing debut of the NASCAR Cup Series’ Next Generation race car.
According to …Keep reading