Pro Green MX transforms into Motoverde
Pro-Green MX has come a long way since it first hit the motocross scene back in August 2012, becoming one of the most recognised names in the paddock.
Being one of the most recognised brands and bike cleaners in the Paddock, Pro Green MX have merged into a new name and look, called Motoverde.
Salt-free has always been the message the ProGreen MX wanted to get across, as people were using very aggressive cleaners that would damage their bike and the environment. Many people in the motocross industry have witnessed first-hand the effects of these cleaners, so after using the products they now trust the brand completely. Motoverde’s passion for the sport and what we do as a business will always give us the advantage to remain the safest and most effective cleaner on the planet.
“I had no idea ten years ago that I had created a product that would become so dominant in the UK market, available throughout Europe and even distributed in Australia!” said company owner Steve Cowburn.
“Being a chemical manufacturer, our product range has grown to produce products of all types for different markets in the UK, throughout Europe and even down under in Australia, this leads us into ‘why the change?’”
“Pro-GreenMX was originally named after what it was manufactured for, which is Motocross. The green colour came from the 20th sample as all the other samples were different. Bike Wash is still the same original green that it was ten years ago, and it still has that same unique smell.”
“The MX in our name gives some resistance from the Motorcycle, Vehicle, Motorhome & Powersports sectors. Even with this resistance we have been continuously approached by these markets as they are hearing our salt-free message.”
“We as a brand feel they deserve the fullest opportunity to experience our products as well as becoming loyal advocates of a brand name they can be proud to be a part of. We are so passionate & excited to begin the process to grow our brand globally and share what salt-free really means.”
Motoverde gives our much-loved brand the diversity to become the number one cleaner across the world, not only for the motorsports industries, but for anyone wishing to give their pride and joy the safest and most effective clean possible.
It is important for us to keep our identity, ‘Verde’ translates to ‘green’. The labels remain very similar, and the products will not change.
Developing our brand within the motocross industry has been an honour as we are keen enthusiasts of the sport, this is something we strive to continue with even though we are expanding into other sectors. We are excited to encourage everybody from motocross and beyond to Move Forward and choose Salt-Free.
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