The Bend re-branding underway

A naming rights deal between The Bend and Viva Energy, the licensee for Shell in Australia, was struck earlier this year.It came as part of a $1.2 billion sale of the OTR Group, a chain of service stations owned by the Shahin family, to Viva.The Shahins also own and operate The Bend.To this point details of the re-branding effort have been few and far between, however signage is now going up at …Keep reading