Why Amazon’s big bucks could be a huge boost for F1

Such a deal looks increasingly likely, and while Amazon isn’t the only player with big bucks to spend, its existing commercial deal with F1 via its Web Services division gives it a foot in the door.
The sport has always made its money from three main pillars, namely broadcasting rights, race promotion fees, and sponsorship. Last year the contribution made by the races fell dramatically, as many …Keep reading