Why Ferrari has suddenly caught the sim racing bug

But the world has changed a great deal over the past few years, and now building a successful brand is not about getting F1’s fans to immediately dig into their pockets and buy your products the morning after you stand on top of the podium.
Instead, it’s about getting consumers to wear their logos on T-shirts, play their cars on computer games, ride on rollercoasters at their theme parks and …Keep reading